Is Your Jawline Losing Its Edge? How the Nefertiti Lift Targets the Muscles Pulling It Down

A softer, less defined jawline is one of the most common things clients mention almost apologetically in consultations, as though it's something they should just accept. What most people don't realise is that the culprit often isn't lost volume at all. It's a muscle in the neck quietly pulling everything downward.

Why it happens

Running from the collarbone up into the jaw and lower face, the platysma muscle is a broad, thin sheet of muscle that plays a role in expressions and neck tension. As it strengthens or tightens with age and habitual use, it can pull down on the jawline and corners of the mouth, dragging the lower face downward and softening what was once a crisp jaw edge.

How the Nefertiti Lift helps

Named for the elegant, defined jawline of the Egyptian queen, the Nefertiti Lift uses carefully placed anti wrinkle injections along the jawline and upper neck to relax the downward pulling bands of the platysma. With that downward tension released, the muscles that support an upward, lifted contour are able to work unopposed, softening jowling and re establishing a cleaner line along the jaw.

Why technique matters

This treatment is entirely about muscle balance, not volume, so precise placement along the jawline and neck is essential. Too much or too little in the wrong spot can affect neck strength or swallowing sensation, which is why we always start with a thorough assessment of your platysma pattern and jaw movement before treating.

What to expect

Results typically develop over one to two weeks as the muscle relaxes, and the change is designed to look like a natural, lifted jawline rather than an obviously treated one.

Want to know if the Nefertiti Lift suits your jaw and neck pattern? Book an Aesthetics Consultation and we'll assess your muscle movement in person.